A strategic design leader building 0‑1 & beyond.
Product Design Manager at Teachable, 10+ years across ed-tech and commerce. I've been the only designer in the room building a product from zero, and the manager setting direction for a team once it's scaling.
See selected work ↓
Two halves of the same practice: making the first version exist, and making the tenth version matter.
I started at SchooLinks as its first designer, where the job had no edges: research, IA, UI, front-end tweaks, and the calls about what we would and wouldn't build. Over six years I took the product from a handful of screens to a platform used by school districts across the country, and learned that in 0-to-1, the hardest design work is deciding what deserves to exist.
At Teachable I moved into a different register. As a senior designer I owned checkout, the single surface where the company's revenue and our creators' revenue meet, and led a migration to Stripe's embedded checkout that lifted conversion from 18% to 23%. As a manager I now set direction for designers across commerce and business solutions, run critique, negotiate scope with product and engineering, and defend the roadmap when pressure arrives.
How I work
Five projects across two companies.
Strategic leadership across Teachable's commerce surface, and 0-to-1 foundations at SchooLinks.
Two companies, over ten years.
One throughline: when I sign on to solve a problem, I stay with it until it is actually solved: through launch, the messy iteration after, and the follow-through nobody puts in a portfolio.
20k+ hours invested.
A decade of sharpening the same set of tools, and still finding methods I've been doing the slow way.
Thanks for sticking around.
Let's talk about the work.
If you're hiring for a role that needs someone comfortable at both ends, starting something and leading it, I'd like to hear about it.
The full history is on this page, but if you need a document for the file, here it is.